Client: Adobe
Agency: Chen Design Associates
Year: 2024
Role: Designer, Motion
Art Director: Irene Shepherd
Creative Director: Joshua Chen
Senior Designer: Jim Hargreaves
Designer: Alan Johnson
What:
Adobe is wanted to introduce its users to new product features in one of their most used app InDesign. With new technology of Ai and Adobe express gaining more engagement, their team needed supporting graphics to quickly excite and educate their users while mainting the same brand voice of the Adobe visual language.
How:
We designed 3 static graphics that could work as stand-alone images that popped up as users opened their InDesign workspace. To further reinforce brand engagement and excite the users of the new features, I worked with in-house designers to storyboard and create the animations that focused on the user journey for each product feature.
Agency: Chen Design Associates
Year: 2024
Role: Designer, Motion
Art Director: Irene Shepherd
Creative Director: Joshua Chen
Senior Designer: Jim Hargreaves
Designer: Alan Johnson
What:
Adobe is wanted to introduce its users to new product features in one of their most used app InDesign. With new technology of Ai and Adobe express gaining more engagement, their team needed supporting graphics to quickly excite and educate their users while mainting the same brand voice of the Adobe visual language.
How:
We designed 3 static graphics that could work as stand-alone images that popped up as users opened their InDesign workspace. To further reinforce brand engagement and excite the users of the new features, I worked with in-house designers to storyboard and create the animations that focused on the user journey for each product feature.