Client: LNR
Studio: Thavin R.
Year: 2022
Role: Design, Art Direction
Merch Design: Senay
What:
Left-N-Right is a record cooperative based out of the San Francisco Bay Area who promotes local musicians and producers through music streaming platforms. I partnered with L-N-R to rebrand the visual language and brought in their cultural inspirations to lead the new identity through visual language and motion.
How:
L-N-R wanted to carry on the playfullness of their old brand but to also incorporate serious tones into the rebrand. From this I developed logomarks that were playful that could work into other identity pieces that carried serious tones and married together, we found the perfect spot.
Studio: Thavin R.
Year: 2022
Role: Design, Art Direction
Merch Design: Senay
What:
Left-N-Right is a record cooperative based out of the San Francisco Bay Area who promotes local musicians and producers through music streaming platforms. I partnered with L-N-R to rebrand the visual language and brought in their cultural inspirations to lead the new identity through visual language and motion.
How:
L-N-R wanted to carry on the playfullness of their old brand but to also incorporate serious tones into the rebrand. From this I developed logomarks that were playful that could work into other identity pieces that carried serious tones and married together, we found the perfect spot.
