MACRO WAVES
→ Visual identity
Oakland, CA / 2018


ROLE:
① Design lead
② Visual identity
③ Website design

④ Brand management


 

TEAM:
Logo Designer: Jeffrey Yip
Photography Director: Alexander Lim
Writer: Dominic Cheng


Macro Waves is a creative collective that needed a visual voice to articulate its projects. I designed the identity system through typography, layout, collaborated with our photography director and copy writer to redesign the website.

In addition to leading the identity system, I introduced design process workflows to guide and conceptualize commissioned projects.





MW Logo clearspace guidelines



Photography by Alexander Lim



Interim Style Guide



CREDITS:
Photography Director: Alex Lim
Logo Designer: Jeffrey Yip

Writer: Dominic Cheng

©Thavin Rajanakhan, 2020
Site Typeface: La Nord