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Macro Waves

Oakland, CA / 2019

Focus:
Art Direction
Brand Identity
UX


1/9 - Website (Mobile) 2/9 - Website (Mobile) 3/9 - Website (Tablet) 4/9 - Website (Desktop) 5/9 - Brand Colors 6/9 - Brand Typography 7/9 - Logomark 8/9 - Style Guide 9/9 - Project Pages

Preview:

Art Direction, Brand Development, Web Design, Brand Guidelines (Language, Typography, Colors, Logo Lockup)



I collaborated and lead workshops with the collective to build out the visual identity and language that lives within the website and online prescence.

While considering accessible colors and contrast for web, MW wanted to showcase a wide range of projects each with their own color pallete. The MW identity colors were then assigned to be functional to work with varying project colors paired with the typeface Karelia to work at small and large scales.
 




Photography: Alex Lim
Writing: Jeffrey Yip, Robin Birdd, Dominic Cheng

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