Macro Waves

Brand Identity

View the Macro Waves website

Art Direction, Brand Development, Web Design, Brand Guidelines (Language, Typography, Colors, Logo Lockup)

I collaborated and lead workshops with the collective to build out our visual identity and language that lives as our website and online prescence.

While considering accessible colors and contrast for web, MW wanted to showcase a wide range of projects each with their own color pallete. The MW identity colors were then assigned to be functional to work with varying project colors paired with the typeface Karelia to work at small and large scales.

Role: Design, Art Direction
Photography: Alex Lim
Technical Director: Jeffrey Yip
Creative Director: Robin Birdd



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