ROLE: ① Design lead
② Visual identity
③ Website design
④ Brand management
TEAM: Logo Designer: Jeffrey Yip Photography Director: Alexander Lim Writer: Dominic Cheng
Macro Waves is a creative collective that needed a visual voice to articulate its projects. I designed the identity system through typography, layout, collaborated with our photography director and copy writer to redesign the website.
In addition to leading the identity system, I introduced design process workflows to guide and conceptualize commissioned projects.
MW Logo clearspace guidelines
Photography by Alexander Lim
Interim Style Guide
CREDITS: Photography Director: Alex Lim Logo Designer: Jeffrey Yip