Design

Info

Macro Waves

Oakland, CA / 2019

Focus:
Design
Art Direction
Creative Workshop
Wire-framing


View the Macro Waves website

Art Direction, Brand Development, Web Design, Brand Guidelines (Language, Typography, Colors, Logo Lockup)



I collaborated and lead workshops with the collective to build out the visual identity and language that lives within the website and online prescence.

While considering accessible colors and contrast for web, MW wanted to showcase a wide range of projects each with their own color pallete. The MW identity colors were then assigned to be functional to work with varying project colors paired with the typeface Karelia to work at small and large scales.
 




Photography: Alex Lim
Writing: Jeffrey Yip, Robin Birdd, Dominic Cheng












©2022

Thavin Rajanakhan

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