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Client: Oakland International Airport
Studio: Chen Design Associates
Year: 2023–2024 

Role: Designer
Art Director: Irene Shepherd
Copywriter: Casey Flaherty

What:
CDA produces OAK & About, the email newsletter for Oakland International Airport sent to over 130K recipients. The approach was to turn the newsletter into something more like a travel lifestyle magazine than a corporate communications channel.

How:
The visual style and brand voice developed are heavily inspired by the culture of the East Bay, highlighting the region as a destination for out-of-market readers and reinforcing loyalty amongst local readers.

ROI:
44% Open rate average across issues
39% Highest open rate achieved
11% Increase in performance since our first issue










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