Client: Oakland International Airport
Agency: Chen Design Associates
Year: 2023 - 2024
Role: Designer
Art Director: Irene Shepherd
Copywriter: Casey Flaherty
What:
CDA produces OAK & About, the email newsletter for Oakland International Airport sent to over 130K recipients. The approach was to turn the newsletter into something more like a travel lifestyle magazine than a corporate communications channel.
How:
The visual style and brand voice developed are heavily inspired by the culture of the East Bay, highlighting the region as a destination for out-of-market readers and reinforcing loyalty amongst local readers.
Agency: Chen Design Associates
Year: 2023 - 2024
Role: Designer
Art Director: Irene Shepherd
Copywriter: Casey Flaherty
What:
CDA produces OAK & About, the email newsletter for Oakland International Airport sent to over 130K recipients. The approach was to turn the newsletter into something more like a travel lifestyle magazine than a corporate communications channel.
How:
The visual style and brand voice developed are heavily inspired by the culture of the East Bay, highlighting the region as a destination for out-of-market readers and reinforcing loyalty amongst local readers.
