Client: Oakland International Airport
Studio: Chen Design Associates
Year: 2025
Role: Lead Designer
PM: Becky Luoh
What:
OOH and digital campaign for Oakland Airport who’s goal was to bring more awareness to OAK from both inbound audiences flying in from Mexico. The messaging goal was that OAK is the airport that was unlike other airports from a service and cultural standpoint.
How:
My approach was to evoke the emotional feeling of being transported into a different place, from one portal, to the next.
Studio: Chen Design Associates
Year: 2025
Role: Lead Designer
PM: Becky Luoh
What:
OOH and digital campaign for Oakland Airport who’s goal was to bring more awareness to OAK from both inbound audiences flying in from Mexico. The messaging goal was that OAK is the airport that was unlike other airports from a service and cultural standpoint.
How:
My approach was to evoke the emotional feeling of being transported into a different place, from one portal, to the next.
