THE BAY
→ Environmental design
Oakland, CA / 2019


ROLE:
① Designer, Art Director, Project Co-Lead

② Print & motion graphics design
③ Trading card give-away design
④ Schematic & spatial layout design


TEAM:
Art Direction & Project Co-Lead: Alexander Lim

Visual Artist & Tech Specialist: Jeffrey Yip
Visual Artist: Dominic Cheng


Red Bull Music reached out to Macro Waves to design the experiential space for a one night event celebrating 2019 Red Bull 3Style World Champion J.Espinosa. The goal was to highlight SF Bay Area’s DJ culture and heritage that marries The Warriors championships that nods to celebration.

In addition to co-leading the conceptualizing phase, art direction and curatorial consulting, I designed the event visual identity, banners, posters and trading card give-away.




Outdoor banners



Visual identity




Foil Trading card give-away


Entrance



Anaglyph posters paying homage to Bay Area DJ legends


DJ Red Corvette


Bay Area DJ legends anaglyph posters



Projection mapped motion graphics



Outdoor posters

Performing DJ artists posters


DJ J.Espinosa


Mistah F.A.B.



3D LED visuals



3D LED visuals by Jeffrey Yip


3D glasses for LED visuals





Stage & activation schematics


CREDITS:

Creative Direction: Alex Lim, Thavin Rajanakhan, Dominic Cheng
Design Lead: Alex Lim, Thavin Rajanakhan
Design Support: Jeffrey Yip, Dominic Cheng
Installation Support: Anh Bui, Renae Moua, Robin David
Photography: @thecaffeinist, Earmilk, Thavin R.


©Thavin Rajanakhan, 2020
Site Typeface: La Nord