UBER EATS → Rebranded deliverables San Francisco, CA / 2018
ROLE: ① Layout
② OOH & Print collateral ③ Motion Graphics
④ Presentation decks
⑤ Style guides
⑥ Digital banners
Following the rebrand of Uber’s identity, a new system was additionally needed for Uber Eats. I worked as a production designer for the creative team that explored Uber Eats’ own voice within the larger guidelines of Uber.
The direction was to create a cohesive system that aligned with Uber as a whole but able to breath on its own. All rebrand was considered towards external and internal facing design assets.