Client: Uber Eats
Team: Global brand studio
Year: 2018
Role: Production Designer
Design Manager: Gary Der
Art Direction: Whitney Hanson
Copywriter: Leo Neri
Producer: Christina Meredith
Production Designer: Maygan Abude
What:
Following the rebrand of Uber’s identity, how could Uber Eats find its own visual voice while also carrying Uber’s identity?
How:
To raise awareness, a campaign was launched for Uber Eats in Canada. Working within the global brand studio, I conceptualized the visual language in addition to creating a cohesive visual layout system throughout OOH touchpoints. We launched a total of 500+ print materials resulting in increase of app orders.
Team: Global brand studio
Year: 2018
Role: Production Designer
Design Manager: Gary Der
Art Direction: Whitney Hanson
Copywriter: Leo Neri
Producer: Christina Meredith
Production Designer: Maygan Abude
What:
Following the rebrand of Uber’s identity, how could Uber Eats find its own visual voice while also carrying Uber’s identity?
How:
To raise awareness, a campaign was launched for Uber Eats in Canada. Working within the global brand studio, I conceptualized the visual language in addition to creating a cohesive visual layout system throughout OOH touchpoints. We launched a total of 500+ print materials resulting in increase of app orders.
